Angelo Campanella, VP of US Channel Development, Club Coffee, speaks about the trends in the Single Serve Coffee Segment.
Key Trends Include
– Offer consumer pods that brew as well or better than drip coffee makers
– Focus on sustainability as much of the concern around single serve coffee is the waste associated with it
– Tap into eCommerce where most consumers do their research giving brands the ability to connect better
– Increase in single-serve espresso-based drinks sold at the retail level